The art worlds of gender performance: cosplay, embodiment, and the collective accomplishment of gender

Abstract In recent years, cosplay has gained global visibility as a performing art in which fans dress up as fictional characters from anime, comics/manga, or games. Although scholars contend that cosplay exemplifies gender performativity and may even offer a new heuristic for understanding social interactions in general, they rarely examine how gender is performed in cosplay. Taking together the production of culture perspective and interactionist theories of gender, I detail how cosplay participants project gendered sensibilities through conventionalized body movements and modifications. Contrary to the prevailing focus on individual cosplayers, I demonstrate how makeup artists, photographers, and photo editors all contribute to the success of gender play in cosplay. Contrary to simplistic accounts of donning hyper-masculinity/hyper-femininity, I argue that cosplay participants’ pursuit of authenticity makes singular orientation to sex category insufficient and demands a version of masculinity/femininity that also attends to the character’s personality. Situated in the art worlds of cosplay’s production and evaluation, my findings invite scholars to consider the collaboration between cosplayers and their supporting crew as a conceptual heuristic that attunes our attention to the collective accomplishment of gender embodiment, whose multi-authorship is often obscured.