Deciphering the digital evolution: strategic insights into the Korean fashion industry through advanced analytical perspectives

Abstract This study investigates the digital transformation trends in the Korean fashion industry over the past decade, focusing on business models, processes, services, products, and customers. Using bibliometric and big data analyses, we examined articles from journals listed on the Korea Citation Index (KCI) from 2014 to 2023. It was revealed that the five factors are not independent but are complementary and interconnected. Keyword frequency and network analysis revealed key themes, including the increasing influence of the metaverse on business models and the significance of “recognition” in digital processes for fashion practitioners and designers. “Hanbok,” “Non-Fungible Token,” “Virtual Reality,” and “experience” were notable in services, while “COVID-19” and “3D” emerge as central product discussions. Consumer discussions highlighted “Millennials and generation Z,” “experience,” and “value.” This study provides a comprehensive overview of digital technologies in fashion, offering insights into current trends and future directions. It contributes to the theoretical understanding of digital transformation in fashion and offers practical guidance for industry professionals.