DOAJ Open Access 2023

TikTok Videos and Sustainable Apparel Behavior: Social Consciousness, Prior Consumption and Theory of Planned Behavior

Carolyn A Lin Xihui Wang Linda Dam

Abstrak

Extant research addressing the relations between TikTok videos and sustainable apparel consumption behavior is limited. This study explores these relations by testing the following theories and constructs: social consciousness, prior sustainable apparel purchasing, attitude toward TikTok videos (featuring sustainable apparel content), and theory of planned behavior. Results from an online survey supported the proposed conceptual framework, suggesting that cognitive, affective, and behavioral factors relevant to sustainable apparel consumption had a positive influence on sustainable apparel purchase intention.

Topik & Kata Kunci

Communication. Mass media Information technology

Penulis (3)

Carolyn A Lin

Xihui Wang

Linda Dam

Format Sitasi

APA MLA BibTeX

Lin, C.A., Wang, X., Dam, L. (2023). TikTok Videos and Sustainable Apparel Behavior: Social Consciousness, Prior Consumption and Theory of Planned Behavior. https://doi.org/10.1177/27523543231188279

Akses Cepat

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Informasi Jurnal

Tahun Terbit: 2023
Sumber Database: DOAJ
DOI: 10.1177/27523543231188279
Akses: Open Access ✓