DOAJ Open Access 2025

Prominent Theories on Social Media Analytics in Corporate Studies: A Systematic Literature Review

Hussein Khalifa Hassan Khalifa Rosmiza binti Haji Bidin Raihani Mohamed Imam Mukhlis

Abstrak

There are limited studies that listed theories in the social media analytics context. This research aims to investigates the up-to-date social media analytics literature in corporate studies to provide a comprehensive examination of the theories related to social media analytics by reviewing the relevant literature. A systematic literature review guided by PRISMA protocol was utilised to analyse the data. This study combined articles that investigated social media analytics theories in corporate studies. Articles published in the past two decades were selected for this systematic review. The research findings indicated that TAM1, TAM2, TAM3, UTAUT1, UTAUT2, UTAUT3, CST, DOI, ISS, ATA, DI theory, and TOE model are the most prominent theories and models that have been used in social media analytics literature. The results of this systematic review offer a list of theories and their implication to help other researchers implement more studies on social media analytics research area.

Topik & Kata Kunci

History of scholarship and learning. The humanities Social Sciences

Penulis (4)

Hussein Khalifa Hassan Khalifa

Rosmiza binti Haji Bidin

Raihani Mohamed

Imam Mukhlis

Format Sitasi

APA MLA BibTeX

Khalifa, H.K.H., Bidin, R.b.H., Mohamed, R., Mukhlis, I. (2025). Prominent Theories on Social Media Analytics in Corporate Studies: A Systematic Literature Review. https://doi.org/10.1177/21582440251384807

Akses Cepat

PDF tidak tersedia langsung

Cek di sumber asli →

Lihat di Sumber doi.org/10.1177/21582440251384807

Informasi Jurnal

Tahun Terbit: 2025
Sumber Database: DOAJ
DOI: 10.1177/21582440251384807
Akses: Open Access ✓