The Search for Innovative Ideas

There is a friendly conflict between field broadcast journalists and broadcast journalism instructors. The conflict centers on the development of best instructional practices for the student journalists. This qualitative study is an attempt to bridge the gap between field journalists and journalism instructors. To accomplish this goal, first, a review of the academic literature was conducted to establish a research base. Then, interviews were conducted with field broadcast journalists ( n = 4) to answer the following guiding research question: According to field broadcast journalists, what knowledge, skills, and training are required when transitioning from MC student into professional broadcast journalist? This study presents the findings of these interviews. Areas of focus are technology, internships, and student motivation. The study concludes with a discussion of academic advisory groups. However, the ultimate goal of the study is to get the two groups talking rather than scowling at each other from across the news desk.