Author, Artist, Actress: China's New Women Cultural Entrepreneurs

Cutting across the boundaries of media, literature, visual arts, and cultural studies, this study examines the resurgence of cultural entrepreneurship in post-Mao China, focusing on how the new media have contributed to the rise of women cultural entrepreneurs as a new social phenomenon. It investigates the rise of China's women “cultural entrepreneurs” and their roles as tastemakers and cultural trendsetters, using three case studies from China's creative industries: author Anni Baobei, artist Cao Fei, and actress Xu Jinglei. The Chinese women cultural entrepreneurs are examined against the backdrop of the Reform-era history and growing importance of China's creative industries. Analysis explores how these entrepreneurs use the new media for content dissemination while spinning transmedia narratives about themselves. By examining female self-fashioning and the creation of the cultural entrepreneur as a new type of celebrity in China, the article aims to shed new light on the cultural and social negotiations in China's mediasphere.