Women, Social Media and Political Engagement in Japan: A Survey Study

Despite comparable levels of political participation between genders, a significant gender gap in political empowerment persists in Japan. Women demonstrate a tendency towards progressive perspectives, yet exhibit lower levels of political interest and knowledge. The advent of social media has given rise to a plethora of discourse surrounding its impact, particularly in relation to women’s political engagement. Drawing on a survey of 1,723 respondents, this study examines gendered patterns in social media use and political engagement in Japan. Findings reveal that while Japanese women are active on Instagram, they seldom engage in political activities on the platform – unlike men, who are more likely to use social media for political purposes. Nevertheless, social media discussions can occasionally shift toward political topics, potentially heightening gender consciousness among women. This unexpected form of political communication, occurring within intimate online spaces, raises questions about its potential to foster political empowerment for Japanese women in the future.