DOAJ Open Access 2017

Relating Cultural Values with Opportunity Evaluation Evidence from India

A. Banu Goktan Alka Gupta Subhendu Mukherjee Vishal K. Gupta

Lihat Sumber DOI

Abstrak

The link between social interaction and entrepreneurial activity has attracted considerable attention in the entrepreneurship literature. In this study, we focus on individual cultural values, shaped by interactions in the social space, as they relate to opportunity evaluation, a cornerstone of the entrepreneurial process. We test our predictions in India, a non-Western society that has sustained one of the highest rates of entrepreneurial activity in the world. Our findings suggest that value orientation of high power distance is negatively associated with opportunity evaluation whereas uncertainty avoidance, collectivism, and femininity are positively associated with opportunity evaluation.

Topik & Kata Kunci

Small and medium-sized businesses, artisans, handicrafts, trades Business

Penulis (4)

A. Banu Goktan

Alka Gupta

Subhendu Mukherjee

Vishal K. Gupta

Format Sitasi

APA MLA BibTeX

Goktan, A.B., Gupta, A., Mukherjee, S., Gupta, V.K. (2017). Relating Cultural Values with Opportunity Evaluation Evidence from India. https://doi.org/10.1108/NEJE-20-02-2017-B001

Akses Cepat

Lihat di Sumber doi.org/10.1108/NEJE-20-02-2017-B001

Informasi Jurnal

Tahun Terbit: 2017
Sumber Database: DOAJ
DOI: 10.1108/NEJE-20-02-2017-B001
Akses: Open Access ✓