DOAJ Open Access 2014

The influence of social identity on rural consumers’ intent to shop locally

Rachel A. Addis Marko Grünhagen

Lihat Sumber DOI

Abstrak

Rural consumers’ in- and out-shopping intention has been a research topic for many years. This study investigates the relationship between social identity and rural consumersʼ intent to shop within their local community, along with a number of moderating demographic variables. Using a sample of respondents from the Midwest, this study found a significant and positive relationship between rural consumers who socially identify with people in their local community and their intent to inshop. The influence of several demographic moderators is also explored, and implications for practice and future re-search are discussed.

Topik & Kata Kunci

Small and medium-sized businesses, artisans, handicrafts, trades Business

Penulis (2)

Rachel A. Addis

Marko Grünhagen

Format Sitasi

APA MLA BibTeX

Addis, R.A., Grünhagen, M. (2014). The influence of social identity on rural consumers’ intent to shop locally. https://doi.org/10.1108/NEJE-17-01-2014-B001

Akses Cepat

Lihat di Sumber doi.org/10.1108/NEJE-17-01-2014-B001

Informasi Jurnal

Tahun Terbit: 2014
Sumber Database: DOAJ
DOI: 10.1108/NEJE-17-01-2014-B001
Akses: Open Access ✓