DOAJ Open Access 2013

Adding to the pedagogical portfolio: Launching a student business in a semester course

Elizabeth A. McCrea

Lihat Sumber DOI

Abstrak

Common pedagogical approaches to entrepreneurship education include business plan writing, case studies, consulting, and simulations. Yet, in effect, these learning vehicles are simply proxies for the venture launch process. Operating under the assumption that learning entrepreneurship is a complex endeavor best addressed by a portfolio of pedagogical techniques, some instructors have experimented with launching student businesses in addition to traditional approaches.The challenge is how to do this with inexperienced undergraduate students within the confines of a 15-week semester. Included in the article are an outline of the process, a qualitative assessment of student learning, and suggestions for further research.

Topik & Kata Kunci

Small and medium-sized businesses, artisans, handicrafts, trades Business

Penulis (1)

Elizabeth A. McCrea

Format Sitasi

APA MLA BibTeX

McCrea, E.A. (2013). Adding to the pedagogical portfolio: Launching a student business in a semester course. https://doi.org/10.1108/NEJE-16-01-2013-B003

Akses Cepat

Lihat di Sumber doi.org/10.1108/NEJE-16-01-2013-B003

Informasi Jurnal

Tahun Terbit: 2013
Sumber Database: DOAJ
DOI: 10.1108/NEJE-16-01-2013-B003
Akses: Open Access ✓