DOAJ Open Access 1999

Entrepreneurial Marketing by Networking

Audrey Gilmore David Carson

Lihat Sumber DOI

Abstrak

This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.

Topik & Kata Kunci

Small and medium-sized businesses, artisans, handicrafts, trades Business

Penulis (2)

Audrey Gilmore

David Carson

Format Sitasi

APA MLA BibTeX

Gilmore, A., Carson, D. (1999). Entrepreneurial Marketing by Networking. https://doi.org/10.1108/NEJE-02-02-1999-B004

Akses Cepat

Lihat di Sumber doi.org/10.1108/NEJE-02-02-1999-B004

Informasi Jurnal

Tahun Terbit: 1999
Sumber Database: DOAJ
DOI: 10.1108/NEJE-02-02-1999-B004
Akses: Open Access ✓