Do passengers perceive flying first class as a luxury experience?
Abstrak
The definition of a single luxury experience has remained elusive to the airline industry, experts, scholars, and even luxury consumers. The duality of luxury suggests that experiences must provide a sense of prestige and hedonic well-being to be perceived as luxurious by consumers. This study proposed that consumers’ feeling of prestige influences their hedonic well-being, as suggested by self-determination theory. Passengers derive a sense of prestige from their sensory and behavioural experiences. Meanwhile, they derive hedonic well-being from their sense of prestige and their sensory and intellectual experiences. Thus, the first-class cabin experience was confirmed as luxurious. The airline industry should enhance sensory, intellectual, and behavioural experiences in their first-class cabins to increase the luxuriousness of the first-class experience.
Topik & Kata Kunci
Penulis (3)
Eileen Lee
Carl A Boger
Andy Heyes
Akses Cepat
- Tahun Terbit
- 2021
- Sumber Database
- DOAJ
- DOI
- 10.1080/22243534.2020.1867375
- Akses
- Open Access ✓