Enterprise strategy analysis of synergy between cross-border e-commerce and logistics in a dynamic environment

In order to explore how cross-border e-commerce and logistics companies make decisions during synergy in a dynamic environment, this paper first establishes an evolutionary game model to study the influencing factors of enterprises’ strategies in the process of synergy in a dynamic environment. Then the study uses sensitivity analysis and numerical simulation to analyse the impact of different enterprises’ strategies on synergy. Finally, the synergistic strategies of enterprises in different dynamic environments are discussed. We found that: (1) capital and labour input of cross-border e-commerce platforms will affect the synergy. In a highly dynamic environment, the influences are greater. (2) There is a positive correlation between the technical level of the platform and synergistic degree, while the high technical level of logistics enterprises will inhibit synergy. However, in an unstable environment, the positive effect still exists, and the change in the logistics enterprise technology level has little effect on synergy. (3) The technical level of the cross-border e-commerce platform has the greatest impact on the benefits of both parties, and then is the lower cost of labour and capital input, while the technical level of logistics companies has little impact.