Research on service management of manufacturing enterprises based on quality housing

Based on house of quality concept, the relation between servitization strategy and strategic elements were confirmed through grey relational analysis method. Accordingly, the specific elements characteristics of manufacturing enterprise management core - talents & team and relationship, knowledge resources and flowing, information infrastructure and treatment methods, and organization structure and management were illustrated in three servitization stages - product servitization enlarging, servitization capability continuously improving and servitization integration and innovation. According to elements characteristics, the strategic targets for different servitization stages were brought forward, and four strategic elements specific managing methods were further offered for different servitization stages. The research can offer decision references for manufacturing enterprise to confirm element character and servitization stage, and give effective support to confirm management key points and methods of servitization in manufacturing enterprises at different stages.