Penta Helix for Sustainable Tourism Development in Pulesari Tourism Village Sleman

Pulesari Tourism Village is one of the mainstay tourism villages in Sleman Regency, Yogyakarta. This tourist village had experienced a decrease in the number of tourists. Therefore, it is necessary to strive so that the number of tourists increases again through interaction from the government, industry, universities, the community, and the media. The research emphasizes tourist villages that promote natural tourism, distinguishing it from prior studies that concentrated on cultural tourism within the frameworks of penta helix and quintuple helix models. Research is significant with previous research that raised the theme of the helix. The purpose of this research is to conduct an analysis of Penta Helix, namely the government, universities, industry, community, and media in the development of Pulesari Tourism Village. The research method uses qualitative methods to reveal existing problems so that they can be used as solutions for the welfare of residents. Data collection techniques through observation, interviews, and documentation. Data analysis techniques are carried out through data reduction, data presentation, and conclusion drawn. The results of the study show that the helix of government, industry, universities, citizens, and the media, carry out their respective roles and interact together in an activity. This is in line with the penta helix theory regarding the role of interhelix and the mutual interaction between helixes. However, interaction has not been established in a sustainable manner. The role of society is more dominant than other helixes. Previous research has shown that the role of the community is not dominant.