DOAJ Open Access 2019

Sweden's self-perceived global role: Promises and contradictions

Greg Simons Andrey Manoilo

Abstrak

Sweden has a global brand as being a democratic, happy and progressive society that is in consensus. However, when looking more closely at the key brand and reputational components of the Swedish international brand and reputation it is possible to see the various irregularities and contradictions that are present.

Penulis (2)

G

Greg Simons

A

Andrey Manoilo

Format Sitasi

Simons, G., Manoilo, A. (2019). Sweden's self-perceived global role: Promises and contradictions. https://doi.org/10.1016/j.resglo.2019.100008

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Informasi Jurnal
Tahun Terbit
2019
Sumber Database
DOAJ
DOI
10.1016/j.resglo.2019.100008
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Open Access ✓