DOAJ
Open Access
2019
Sweden's self-perceived global role: Promises and contradictions
Greg Simons
Andrey Manoilo
Abstrak
Sweden has a global brand as being a democratic, happy and progressive society that is in consensus. However, when looking more closely at the key brand and reputational components of the Swedish international brand and reputation it is possible to see the various irregularities and contradictions that are present.
Topik & Kata Kunci
Penulis (2)
G
Greg Simons
A
Andrey Manoilo
Akses Cepat
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Cek di sumber asli →Informasi Jurnal
- Tahun Terbit
- 2019
- Sumber Database
- DOAJ
- DOI
- 10.1016/j.resglo.2019.100008
- Akses
- Open Access ✓