Surviving a rough patch through agility and technology innovation: Navigating young technopreneurial competitiveness with success in Industrial Revolution 4.0

Creativity and innovation are now being encouraged in businesses because of technopreneurship, especially as the Fourth Industrial Revolution (IR 4.0) picks up. In addition, the evolution brought by technology has influenced our everyday lives, jobs and communication, making it easier for enterprises to deal with changes. The rapid changes brought about by these inventions have driven young technology entrepreneurs to make quick changes to their business models. This study analyzes how various elements help determine the agility and competitiveness of our young entrepreneurs starting businesses in Malaysia during Industry 4.0. However, these organizational enablers belong to 03 (three) main groups: individual traits (innovativeness, initiative and risk-taking), organizational tools (e.g., innovation, technologies and human resources) and institutional assistance (such as finances and support services). Initially, 18 (eighteen) technopreneurs were invited for semi-structured interviews to provide their experiences and detailed ideas. This research team then administered a survey to 204 (two hundred andfour) technopreneurs and they analyzed the data using the SmartPLS technique. Evidence from the interviews shows that having these enablers enables technopreneurs to remain nimble and compete well, a fact demonstrated by the significant connections found between all the enablers and also agility which is closely linked to competitiveness. All in all, this research provides important info and solid proof that being agile is key for young business owners to succeed under tough conditions.