DOAJ Open Access 2024

Online reputation assessment in innovative wine companies

Adoración Mozas-Moral Enrique Bernal-Jurado Raquel Puentes-Poyatos

Abstrak

In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board.

Topik & Kata Kunci

History of scholarship and learning. The humanities Social sciences (General)

Penulis (3)

Adoración Mozas-Moral

Enrique Bernal-Jurado

Raquel Puentes-Poyatos

Format Sitasi

APA MLA BibTeX

Mozas-Moral, A., Bernal-Jurado, E., Puentes-Poyatos, R. (2024). Online reputation assessment in innovative wine companies. https://doi.org/10.1016/j.jik.2024.100559

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Informasi Jurnal

Tahun Terbit: 2024
Sumber Database: DOAJ
DOI: 10.1016/j.jik.2024.100559
Akses: Open Access ✓