Innovative pathways to green building development: Integrating technology, policy, and industry collaboration

Green building development has emerged as a pivotal strategy for achieving sustainability in China's rapidly evolving construction sector. This study examines the convergence of digital technologies, drivers, barriers, and promotional strategies that influence green building development in China, framed within the context of the diffusion of innovations theory. Employing a mixed-method approach comprising an extensive literature review, expert consultations, and a survey of 45 construction and green building experts, the study applies mean score ranking and t-test analyses to elucidate key factors shaping the implementation of green building development. Findings reveal that digital tools, such as building information modeling, energy management systems, and artificial intelligence-driven predictive analytics, significantly facilitate the diffusion of green building development by enhancing perceived relative advantages among stakeholders. Crucial drivers include environmental sustainability imperatives, government policies, and energy efficiency goals, while major barriers encompass high upfront costs, limited awareness, and resistance to change, especially among late adopters. Strategic promotional efforts, including government incentives, industry collaboration, and public awareness campaigns, emerge as vital communication channels that accelerate the diffusion process and foster wider acceptance. This research provides novel insights into the mechanisms underlying the adoption of green building development in China and offers practical recommendations for policymakers and industry leaders to enhance policy effectiveness and promote sustainable construction practices.