DOAJ Open Access 2023

Consumers’ awareness and attitudes in circular fashion

Anne Jimenez-Fernandez Maria Elena Aramendia-Muneta Miriam Alzate

Abstrak

Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their purchasing habits. Circular economy appears to be a solution to these issues. Nonetheless, users' awareness of the principles of circular economy might benefit their application in real life. This research studies the relationships between awareness and attitudes towards the principles of circular economy as well as the mediators, which are namely, benefits and enablers. The main purpose of this study is to test a hypothesised model through structural equation modeling with Partial Least Squares. The results show that the principles have a positive relationship to the attitudes, benefits, and enablers of circular economy. Additionally, the effect of gender on consumers' attitudes towards sustainable fashion is worth analysing since it seems to play a significant role.

Topik & Kata Kunci

Environmental effects of industries and plants Economic growth, development, planning

Penulis (3)

Anne Jimenez-Fernandez

Maria Elena Aramendia-Muneta

Miriam Alzate

Format Sitasi

APA MLA BibTeX

Jimenez-Fernandez, A., Aramendia-Muneta, M.E., Alzate, M. (2023). Consumers’ awareness and attitudes in circular fashion. https://doi.org/10.1016/j.clrc.2023.100144

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Informasi Jurnal

Tahun Terbit: 2023
Sumber Database: DOAJ
DOI: 10.1016/j.clrc.2023.100144
Akses: Open Access ✓