Contemporary Presentation of Oriental Aesthetics: Cultural Genes and Design Methodology of Neo-Chinese Style Product Design

As an important form of contemporary presentation of Oriental aesthetics in the design field, the neo-Chinese style has formed a unique cultural expression through the creative transformation and innovative development of traditional aesthetic elements. This paper deeply explores the three major cultural genes of neo-Chinese style product design——the artistic conception creation of "blank space", the vitality expression of "vitality and spirit", and the sense of order of "symmetry and balance", and systematically analyzes the modern translation paths of these traditional aesthetic elements in design practice. Research shows that neo-Chinese design has realized the organic integration of traditional cul-ture and modern design through a methodological system including element extraction and reconstruction, material innovation and craft integration, scene adaptation and function optimization. This paper further summarizes the opera-ble framework of neo-Chinese design methodology, and puts forward prospects for its cultural depth enhancement and digital technology integration path in future development, providing theoretical reference and practical guidance for contemporary design practice.