A Study on the Importance of Green Building Real Estate Market Revitalization

This study was to enhance the value of eco-friendly green buildings for sustainable development by balancing and harmonizing the economy, society, and environment in line with the continuous real estate economic downturn, supply shortage, and changing real estate market environment, and to revitalize the real estate market through this study. In particular, the goal of this study is to find out the factors that revitalize the real estate economy through green building of sustainable development, which are highly effective, and to analyze the importance and priorities of the determinants that affect the revitalization of the green building real estate market. An online survey was conducted on a group of experts related to construction, architecture, and real estate, and DRESS 1.7, which is mainly used in the Aalytic Hierarchy Process (AHP) method, was conducted as a determinant analysis tool related to the activation of the green building real estate market. As a result of the analysis, the environmental improvement factor was the highest in the relative importance between economic growth, social development, and environmental improvement derived from the AHP layer 1 factor, followed by social development and economic growth. In addition, as a result of the relative importance analysis of the determinants related to revitalizing the real estate market for green buildings, waste management related to environmental improvement was the highest, followed by energy securing and green space, which are factors for environmental improvement. In contrast, green certification, green economic support, and social development factors were low in order.