AN ECONOMIC PERSPECTIVE OF A CITY: A FOCUS ON SUSTAINABILITY FOR ECONOMIC ADVANCEMENT

Sustainability has been accelerating around the globe due to the urbantransformation for economic advancement. Areas of urban development, be it thetransition from rural to urban or the land uses at urban/rural edge, require bettersustainable designing from both urban and rural perspective to shape, manage andpreserve the ecosystems people depend on.Although the enhancement of architectural quality has been traditionallyconsidered for ages, still a number of urban governments and political elites begin toacknowledge the link between sustainability and economy. One needs to recognizethat an improved development can contribute to local economic regeneration. A reimagined attempt towards it can attract investment and act as a catalyst for economicrejuvenation.It is important how a city cultivates a new image of urban development that playsa crucial role in the transformation of the city as a service –based urban economy. Acity’s sustainable urban development is not simply an expression of broader economicand socio-cultural changes, but plays a major role in shaping the external andinternal image of the city.This Study aims to look at economic growth from the perspective of sustainability.This research studies the economic growth at regional level and the sustainable urbanfactors that influence it. It also studies those technologies that better linksustainability and economic growth. This research concludes by assessing the role ofsustainability in economic generation and how it can potentially make a positivecontribution to the rejuvenation of a local economy