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Effects of Corporate Response Strategies for the Negative Publicity on Brand Attitude Changes : Interaction Effects between Corporate Response Strategies and Consumer Loyalty

TaiWoong Yun

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TaiWoong Yun

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Yun, T. (2016). Effects of Corporate Response Strategies for the Negative Publicity on Brand Attitude Changes : Interaction Effects between Corporate Response Strategies and Consumer Loyalty. https://doi.org/10.16914/kjapr.2016.18.2.148

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Tahun Terbit: 2016
Bahasa: en
Sumber Database: CrossRef
DOI: 10.16914/kjapr.2016.18.2.148
Akses: Terbatas