CrossRef Open Access 2017 8 sitasi

Beyond the Membership Decision: How Do Trade Associations Manage Firm Involvement?

Michael L. Barnett

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Abstrak

A trade assocation’s effectiveness is more than a matter of attracting and retaining member firms. It must also manage member firm involvement in its activities. Herein, I outline three drivers of firm participation in TA activity – economic self-interest, sociological identity, and meta-organizational management – and call for further research on ways that trade associations can manage firm-level contributions to communal strategy.

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Michael L. Barnett

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Barnett, M.L. (2017). Beyond the Membership Decision: How Do Trade Associations Manage Firm Involvement?. https://doi.org/10.1177/1056492616688854

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Lihat di Sumber doi.org/10.1177/1056492616688854

Informasi Jurnal

Tahun Terbit: 2017
Bahasa: en
Total Sitasi: 8×
Sumber Database: CrossRef
DOI: 10.1177/1056492616688854
Akses: Open Access ✓