CrossRef
Open Access
1987
177 sitasi
People as Products: Analysis of a Complex Marketing Exchange
Elizabeth C. Hirschman
Abstrak
Though the notion of marketing as exchange has proved conceptually robust since its introduction more than 10 years ago, few empirical marketing studies have used exchange as a guiding paradigm. The author examines male- and female-placed personal advertisements as examples of complex, heterogeneous marketing exchange. Several hypotheses about the exchange resources possessed and sought by men and women are tested.
Penulis (1)
E
Elizabeth C. Hirschman
Akses Cepat
Informasi Jurnal
- Tahun Terbit
- 1987
- Bahasa
- en
- Total Sitasi
- 177×
- Sumber Database
- CrossRef
- DOI
- 10.1177/002224298705100108
- Akses
- Open Access ✓