CrossRef Open Access 2025 3 sitasi

Newsvendors with Customer Referrals

Meng Li

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Abstrak

Firms often encourage existing customers to recruit new customers. In this paper, we analytically study the customer referrals in a two‐period newsvendor model, where the demand generated by referrals increases in the previous sales. In this framework, we establish the structural results for the optimal inventory level, as well as evaluate the value of referral programs. We find that the customer referrals are more attractive for firms selling nonperishable products than for those selling perishable products. Overall, this study underscores the operational value of customer referrals, particularly for firms selling nonperishable products.

Penulis (1)

Meng Li

Format Sitasi

APA MLA BibTeX

Li, M. (2025). Newsvendors with Customer Referrals. https://doi.org/10.1111/poms.13807

Akses Cepat

Lihat di Sumber doi.org/10.1111/poms.13807

Informasi Jurnal

Tahun Terbit: 2025
Bahasa: en
Total Sitasi: 3×
Sumber Database: CrossRef
DOI: 10.1111/poms.13807
Akses: Open Access ✓