Application of Technology Acceptance Model (TAM) on Digital Promotion Media for Tourism in Pontianak City
Abstrak
Abstract Pontianak City, the capital of West Kalimantan, has a unique characteristic that is rarely found in other cities. Therefore, Pontianak needs to develop tourist attractions that provide tourism-supporting facilities and improve its promotional media to spread its tourism potential. This study aims to find the factors influencing the behavioural intention of using digital catalogues which will contribute to the literature in tourism marketing to advance the unexplored tourism potential with the help of digital catalogues. It was found that perceived usefulness, perceived ease of use, and the amount of information significantly influence behavioural intention to use digital catalogues.
Penulis (2)
Jessica Christella Hidayat
Taufik Faturohman
Akses Cepat
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Cek di sumber asli →- Tahun Terbit
- 2024
- Bahasa
- en
- Sumber Database
- CrossRef
- DOI
- 10.1108/s1571-038620240000034015
- Akses
- Open Access ✓