CrossRef Open Access 2016 3 sitasi

From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats

Sara Rosengren

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Sara Rosengren

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Rosengren, S. (2016). From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats. https://doi.org/10.1108/978-1-78560-313-620151019

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Informasi Jurnal

Tahun Terbit: 2016
Bahasa: en
Total Sitasi: 3×
Sumber Database: CrossRef
DOI: 10.1108/978-1-78560-313-620151019
Akses: Open Access ✓