CrossRef Open Access 1993 306 sitasi

City Marketing, Image Reconstruction and Urban Regeneration

Ronan Paddison

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Abstrak

Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook.

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Ronan Paddison

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Paddison, R. (1993). City Marketing, Image Reconstruction and Urban Regeneration. https://doi.org/10.1080/00420989320080331

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Lihat di Sumber doi.org/10.1080/00420989320080331

Informasi Jurnal

Tahun Terbit: 1993
Bahasa: en
Total Sitasi: 306×
Sumber Database: CrossRef
DOI: 10.1080/00420989320080331
Akses: Open Access ✓