CrossRef Open Access 2020 29 sitasi

Are products striking back? The rise of smart products in business markets

Catherine Pardo Björn Sven Ivens Margherita Pagani

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Catherine Pardo

Björn Sven Ivens

Margherita Pagani

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Pardo, C., Ivens, B.S., Pagani, M. (2020). Are products striking back? The rise of smart products in business markets. https://doi.org/10.1016/j.indmarman.2020.06.011

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Tahun Terbit: 2020
Bahasa: en
Total Sitasi: 29×
Sumber Database: CrossRef
DOI: 10.1016/j.indmarman.2020.06.011
Akses: Open Access ✓