arXiv Open Access 2025

Behavioural Sciences and the Regulation of Privacy on the Internet

Frederik Zuiderveen Borgesius

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Abstrak

This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online behaviour to use the collected information to show people individually targeted advertisements. Enforcing data protection law may not be enough to protect privacy in this area. I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.

Topik & Kata Kunci

cs.CY

Penulis (1)

Frederik Zuiderveen Borgesius

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APA MLA BibTeX

Borgesius, F.Z. (2025). Behavioural Sciences and the Regulation of Privacy on the Internet. https://arxiv.org/abs/2511.20637

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Tahun Terbit: 2025
Bahasa: en
Sumber Database: arXiv
Akses: Open Access ✓