Generative AI and the transformation of Work in Latin America -- Brazil

This survey explores the impact perceived by employers and employees of GenAI in their work activities in Brazil. Generative AI (GenAI) is gradually transforming Brazil workforce, particularly in micro and small businesses, though its adoption remains uneven. This survey examines the perceptions of employers and employees across five sectors: Sales, Customer Service, Graphic Design or Photography, Journalism or Content Production, and Software Development or Coding. The results are analyzed in light of six key dimensions of workforce impact. The findings reveal a mix of optimism, apprehension, and untapped potential in the integration of AI tools. This study serves as a foundation for developing inclusive strategies that maximize AI's benefits while safeguarding workers' rights. The IIA-LNCC supports open research and remains committed to shaping a future where technology and human potential progress together.