arXiv
Open Access
2025
Towards Using Voice for Hedonic Shopping Motivations
Morteza Behrooz
Preetham Kolari
Fred Zaw
Lindsay Kenzig
Arnav Jhala
Abstrak
Besides the utilitarian aspects of online shopping, hedonic motivations play a significant role in shaping the shopping behavior of online users. With the increased popularity of voice-enabled devices, online shopping platforms have attempted to drive online shopping on voice. However, we explain why voice might be more suitable for the hedonic aspects of shopping. We introduce a prototype that enables such focus in a voice experience and share our findings from a qualitative study.
Topik & Kata Kunci
Penulis (5)
M
Morteza Behrooz
P
Preetham Kolari
F
Fred Zaw
L
Lindsay Kenzig
A
Arnav Jhala
Akses Cepat
Informasi Jurnal
- Tahun Terbit
- 2025
- Bahasa
- en
- Sumber Database
- arXiv
- Akses
- Open Access ✓