Digital twins in tourism: a systematic literature review

Purpose: This systematic literature review (SLR) characterizes the current state of the art on digital twinning (DT) technology in tourism-related applications. We aim to evaluate the types of DTs described in the literature, identifying their purposes, the areas of tourism where they have been proposed, their main components, and possible future directions based on current work. Design/methodology/approach: We conducted this SLR with bibliometric analysis based on an existing, validated methodology. Thirty-four peer-reviewed studies from three major scientific databases were selected for review. They were categorized using a taxonomy that included tourism type, purpose, spatial scale, data sources, data linkage, visualization, and application. Findings: The topic is at an early, evolving stage, as the oldest study found dates back to 2021. Most reviewed studies deal with cultural tourism, focusing on digitising cultural heritage. Destination management is the primary purpose of these DTs, with mainly site-level spatial scales. In many studies, the physical-digital data linkage is unilateral, lacking twin synchronization. In most DTs considered bilateral, the linkage is indirect. There are more applied than theoretical studies, suggesting progress in applying DTs in the field. Finally, there is an extensive research gap regarding DT technology in tourism, which is worth filling. Originality/Value: This paper presents a novel SLR with a bibliometric analysis of DTs' applied and theoretical application in tourism. Each reviewed publication is assessed and characterized, identifying the current state of the topic, possible research gaps, and future directions.