arXiv Open Access 2024

A Survey of Retrieval Algorithms in Ad and Content Recommendation Systems

Yu Zhao Fang Liu

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Abstrak

This survey examines the most effective retrieval algorithms utilized in ad recommendation and content recommendation systems. Ad targeting algorithms rely on detailed user profiles and behavioral data to deliver personalized advertisements, thereby driving revenue through targeted placements. Conversely, organic retrieval systems aim to improve user experience by recommending content that matches user preferences. This paper compares these two applications and explains the most effective methods employed in each.

Topik & Kata Kunci

cs.IR cs.AI

Penulis (2)

Yu Zhao

Fang Liu

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APA MLA BibTeX

Zhao, Y., Liu, F. (2024). A Survey of Retrieval Algorithms in Ad and Content Recommendation Systems. https://arxiv.org/abs/2407.01712

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Informasi Jurnal

Tahun Terbit: 2024
Bahasa: en
Sumber Database: arXiv
Akses: Open Access ✓