The Consistency of Trust-Sales Relationship in Latin-American E-commerce
Abstrak
Customer's trust in vendors' reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.
Topik & Kata Kunci
Penulis (6)
Juan C. Correa
Henry Laverde-Rojas
Camilo A. Martinez
Oscar Javier Camargo
Gustavo Rojas-Matute
Marithza Sandoval-Escobar
Akses Cepat
- Tahun Terbit
- 2019
- Bahasa
- en
- Sumber Database
- arXiv
- Akses
- Open Access ✓