arXiv Open Access 2018

Click Spam Prevention Model for On-Line Advertisement

Nicola Zingirian Michele Benini

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Abstrak

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.

Topik & Kata Kunci

cs.NI

Penulis (2)

Nicola Zingirian

Michele Benini

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APA MLA BibTeX

Zingirian, N., Benini, M. (2018). Click Spam Prevention Model for On-Line Advertisement. https://arxiv.org/abs/1802.02480

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Informasi Jurnal

Tahun Terbit: 2018
Bahasa: en
Sumber Database: arXiv
Akses: Open Access ✓